Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
First quarter audience levels are the highest they have been since 2022. What now?
Continue reading “The New 3-Minute Qualifer Data Insights”Category: Nielsen
Every Second, Every Minute Matters
Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed.
Continue reading “Every Second, Every Minute Matters”Why You Should Be Laser-Focused on Radio’s Strength
Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Radio has transformed, progressed and modernized as the overall media industry has expanded and consumer choice has become more robust with media behavior fragmented.
Continue reading “Why You Should Be Laser-Focused on Radio’s Strength”2024 – A Look Back
Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”Time for a 5-Minute Timeout
Contributor: Rich Tunkel, Managing Director, Nielsen Audio
If you think three minutes goes by quickly you can try holding your breath, although it’s not recommended. I doubt you’ve ever spent half that time with a single social video or post, but you’d still be included in the impression figures. Advertisers credit just a few seconds as an impression when it comes to digital video ads. But until now, radio has required a full five minutes of exposure for a listener to qualify to be part of the audience.
Continue reading “Time for a 5-Minute Timeout”